Volkswagen
Made to be Parked

[Winning concept for an open agency pitch to introduce Volkswagen's I.D. Buzz, a modern, all-electric update to the classic VW Van.]

The VW Van has always been a symbol of freedom and love. It was a vehicle for dreamers, and the Buzz is no different.

 

The challenge presented to us was to show the world how the Buzz embraced this heritage in its own, new way.

To launch this modern classic, we dug deep to find where the magic happens... or when. Because everything truly comes to life once you've parked.

If you wanted a car to drive... well, you shoulda looked elsewhere.

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Copywriters: Skylar Braswell & Patrick LaBelle

Art Director: Ernest Chan