Arch Nemesis
It’s a tale as old as time... Two girls travel to Miami to get an education but what they really got was a life of crime. By crime I mean creating an Instagram meme account dedicated to feet.
Don't believe me? Follow us at arch____nemesis.
Lay's
Salty Not Sorry
According to Urban Dictionary, the word “salty” is to be bitter or upset. Thanks to pop culture, the term has generated a trend of memes that we can all laugh about.
Lay's started it all with its salty Original and we're giving it a voice. #Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation.
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Muse Gold, 2020
Vega Centauri Award, 2020
New York Festival Shortlist, 2020
Duke Health
My CCO asked my partner, Cerinn Park, and me to give our craziest ideas for a pitch.
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So to promote awareness for testicular cancer, we made an old-fashioned gum ball machine, filled with skin tone balls, symbolizing, well, balls. To add seriousness to the initiative, all proceeds were donated to research.
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He immediately included it in the deck, and we made the client chuckle during the presentation.
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Best. Moment. Ever.
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Oh, and we won the pitch.