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One of the best things you can do is step outdoors, because life happens out there. Nature Valley is making the great outdoors more accessible and helping families connect like never before. 

Hey big kids!

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So here's the thing: Visitation to the national parks dropped in 2020 and Nature Valley, in partnership with the National Parks Association, said, “Let’s get people back out there!”. After some serious brainstorming (and channeling with our inner kids), we realized, wow,  life really does happen out there. And that's how the campaign was born! 

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CW: Skylar Braswell

AD: Cerinn Park

CD: Jimmy McDonald

CD: Mikeal Kriisa 

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