Lay's
Salty Not Sorry

According to Urban Dictionary, the word “salty” is to be bitter or upset. Thanks to pop culture, the term has generated a trend of memes that we can all laugh about. 

 

Lay's started it all with its salty Original and we're giving it a voice. #Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation.

Muse Gold, 2020

Vega Centauri Award, 2020

New York Festival Shortlist, 2020

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CW: Skylar Braswell

CW: Kapil Khemlani

AD: Tássia Valim