Volkswagen
Made to be Parked

[Winning concept for an open agency pitch to introduce Volkswagen's I.D. Buzz, a modern, all-electric update to the classic VW Van.]

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The VW Van has always been a symbol of freedom and love. It was a vehicle for dreamers, and the Buzz is no different.

 

The challenge presented to us was to show the world how the Buzz embraced this heritage in its own, new way.

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To launch this modern classic, we dug deep to find where the magic happens... or when. Because everything truly comes to life once you've parked.

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If you wanted a car to drive... well, you shoulda looked elsewhere.