We all know the drill: 2020 hit, all sports games were cancelled, fans were physically and emotionally in pain, and we were all collectively worried about the future.
So to help Aflac find footing in this cultural phenomenon, we created soothing guided mediations for March Madness 2021, so fans won't feel pain of an upset at home.
Aflac will create soothing, sports-related guided meditations from the Post-Pain Show hosts (Rob, Lil Rel, and the Aflac Duck) made for fans who are really feeling the pain after a big loss - city by city.
We’ll use micro-targeted media buys to plaster cities of losing schools or towns with calming content from Aflac, as they are eliminated from the tournament.
As the tournament continues and more teams lose we’ll increase the media buy from local radio and Spotify ads to video, social, and pre-roll content featuring our Post-Pain Show hosts and the Aflac Duck.
CW: Skylar Braswell
AD: Ernest Chan